Back to School - 25% off everything
First bell: Sep 1 · order by Aug 28 - 40 days left
Free US shipping over $85 · Free 30-day returns
Packed for day one. Built for the whole year.
Backpack, lunchbox and bottle - matched by them, one deal for you. $134 → $99 through Aug 28.
Free 30-day returns
Ships in 24 hours
Fits a 15-inch laptop
Pick your color
Build the kit
Backpack, lunchbox and bottle that actually match. They pick the colors; you get one price for the set.
KIT DEAL · ENDS AUG 28
One bundle price for all three, in their colors. That's about 56¢ a school day, for the whole year.
Free US shipping over $85 · Free 30-day returns · The First Bell Promise™
Why it's the smart buy
One bag does triple duty - class, the commute, and the weekend - so you buy once in August, not again in January.
Straps that stay on the shoulder
S-curve padding and a sternum clip - no mid-hallway hitching, no one-shoulder slouch.
A real bottle pocket
The stretch side pocket grips a 32 oz bottle, so nothing leaks on the laptop.
Fits the whole day
A 15-inch laptop, two binders and a lunchbox — with room left for the hoodie.
Zippers that outlast the year
Reinforced coil zippers and bar-tacked seams — the parts that fail first on cheap packs.
OUR GUARANTEE, BY NAME
The First Bell Promise
If it breaks, we repair or replace it. For life. Zippers, seams, straps, buckles - the works. No receipt archaeology required.
Loved by Our Customers
Marisol R.
"The board shorts dried fast and held their color after a week of pool days. Bought a second pair for my husband."
Ridge 24L · (sample review)
Priya K.
"Holds more than it looks. Laptop, two binders, lunch, and the giant water bottle. Done."
Commuter 26L · (sample review)
Jess R
"The straps actually stay on his shoulders. Wish I bought this two backpacks ago."
Scout 18L · (sample review)
Marcus T.
"My daughter picked the color. I read the guarantee. We were both sold in five minutes."
Ridge 24L · (sample review)
"My daughter picked the color. I read the guarantee. We were both sold in five minutes."
— Jess R., first-time buyer (sample review)
The first-day wall
Before you ask
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Ridge and Commuter take a 15-inch laptop in a padded sleeve; Terminal takes a 16-inch. Scout fits a 13-inch tablet or small Chromebook. The exact sleeve size is listed on every product page.
Build the kit. Save $35.
Backpack + lunchbox + bottle for $99 - order by Aug 28 to make the first bell.
Order by Aug 28 for delivery before Sep 1 (standard US shipping) · Free over $85
Loud colors, tough bags, zero boring. Made for first days of every kind.
Template - sample content. All brand names, reviews, counts and prices are placeholders.
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